ZipRecruiter 2023
ROLE: CONCEPT / CREATIVE DIRECTION / DESIGN
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Redefining how one of the highest rated job search brands shows up and stands out to employer and job seeker audiences. A refreshed brand, from color, photography, tone, and messaging rolled out across all touchpoints.
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Developing a fresh color palette that reinvigorated and honored the brand, was versatile, and accessible from marketing to product was critical.
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Hand done markups as a visual device add a personal touch and help emphasize the key takeaways in the refreshed messaging.
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High contrast in the typographic system adds versatility and anchors the bold new tone.
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BROADCAST
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Telling stories of building teams and growing businesses with ZipRecruiter and finding ways to optimize the creative to drive employer registrations was a constant focus. From that standpoint this spot was one of the most successful in the history of the brand.
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